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Field notes on finding your AI edge — and making it last.

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13 essaysSince 2024Written by Derek Gilbert
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Cover illustration for “Stop Thinking Small About AI Transformation”
Blog Posts·Jul 1, 2026

Stop Thinking Small About AI Transformation

Most executives reach for "do more with less" when they talk about AI. It sounds responsible. It's also a ceiling. The companies pulling away are running a different equation entirely.

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What we believe

Tools are easy. Wisdom is earned. Every essay starts at the outcome and works backward — because the edge isn't the model. The edge is you.

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